Publicity/ Press Kits
Marketing campaigns often involve “paid media,” better known as advertising.
See more about advertising in the TV Advertisement section
Media relations activities focus on “earned media,” that is the editorial content in the media. Earned media has more credibility with readers because it is not paid for, and is often written by independent.
Publicity should consist of
- Strategic planning
- Press releases
- Music One Sheet
- Media relations/ Media tours
- Coordinating media photo shoots
- Being interviewed on radio/TV
- Being interviewed by newspapers and magazines
- Business Card
- Poster & Flyers etc….
- Promotional CD’s
- Tee Shirts, Hats, Pens, etc….
Sample of a Press release
Sample of a Press Kit
Sample of a TV Spot